StartHub Africa consulted Total in developing a long-term strategy to build an in-house innovation culture.
The strategy entailed recommendations
- To foster Innovation Culture and mindset.
- An effective work environment.
- Disruptive new projects. The execution of the strategy was kicked-off with an innovation day facilitated by StartHub Africa that
- Opened the mind for a different way of thinking (à structured problem solving).
- Established the understanding that knowledge abound trends and challenges is the base for innovation.
- Raised understanding that thorough work can yield unexpected results.
