The StartHub Way:
Our Company Culture & Core Values

A brief way to define culture would be the invisible glue that binds together the collective beliefs, values, behaviors, and traditions within an organisation, shaping its unique identity and influencing how work is done and relationships are nurtured.

At StartHub Africa, we understand the power of culture. Our “StartHub Way” embodies our values, from collaboration and innovation to excellence and social impact. It defines who we are and how we operate, serving as a source of unity and inspiration. For example, we have made 6 our core values a key guide for our culture, during the onboarding of our new team members, focus is put on understanding our values and why they satter. It then becomes easier for new team members to align with how and why we do what we do at the organization.

Our 6 Core Values

We thrive at being the best at what we do. We proactively learn new skills and improve ourselves as people and as an organization consistently.

We drive solutions and remove roadblocks to progress. We proactively seek growth opportunities for StartHub and bring in new ideas.

We get things done fast.

Maximum Value:
Our purpose is to provide maximum value for our startups, students, and clients. We go the extra mile and do what is right, not what is easy to exceed expectations.

Team Happiness:
We make work enjoyable and care about each-other. We are one team and work together one shared vision.

Entrepreneurial Spirit:
We think and execute like entrepreneurs: We maximize impact at minimal costs. We seek new business models and growth opportunities constantly.

You can now see the chronology on how our culture is intentionally and strategically built in a nutshell. It isn’t just how we behave; it is a strategic investment in how we can achieve the goals, an ideology deeply rooted in values of our organisation.

Why The StartHub Way Matters?

Defines Our Approach:
Our strong culture shapes how our team tackles challenges, interacts with clients, and makes decisions. Think of it as our “North Star,” guiding actions and reactions in a cohesive way.

Unites and Motivates:
Our shared values and principles create a sense of belonging and purpose. Team members feel empowered, inspired, and more likely to go the extra mile.

Achieving Objectives:
Our culture is as a roadmap to ensuring that everyone aligns with the company’s vision and works collaboratively towards shared goals.

StartHub Africa Agenda 2033 and the SDGs.

Our Core Values and How We Work

Quick links and
  • StartHub Africa Profile {PDF}
  • SHA Consulting Group Profile {PDF}
  • Impact and Insights {ZIP}
  • StartHub Africa Core Values {Link}
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