Case Study
SHA guided participants from different departments of Stanbic Bank in six sessions through the entire Design-Thinking Cycle with the goal to come up with tangible solutions for challenges related to Stanbic Bank and its stakeholders.
This supported the personal development of the participants as they engaged in a challenging, creative and interactive journey. Participants were grouped in small teams and taken through the stages of the Design-Thinking Cycle in bi-weekly working sessions. Between the sessions, participants implemented the requirements of the respective stage and therefore acquired hands-on skills that will benefit them both in their professional and private lives.
Beside the personal development, participants worked on real problems the bank encountered and prototyped several solutions. Among the solutions developed were projects in the fields of flexible working time at Stanbic Bank which have since proven handy during the Covid-19 outbreak, a more attractive online banking app for Millennials, a more effective system to gather customer data and to minimize errors and a better system how to provide loans to the informal sector.
Stanbic Bank faced challenges related to its processes, products, and engagement with stakeholders. These issues demanded innovative solutions to enhance efficiency and customer experience. However, the bank’s teams struggled to come up with effective ideas and struggled to implement them.
StartHub Africa (SHA) undertook the task of guiding Stanbic Bank’s diverse departmental participants through a transformative journey. Over six immersive sessions, SHA harnessed the power of the Design-Thinking Cycle to ignite creativity, interactivity, and collaboration. By forming small teams and facilitating bi-weekly working sessions, participants learned and practiced the stages of the cycle, aligning personal and professional development.
The results were transformative. Not only did participants benefit from honing their personal skills, but they also devised tangible solutions to actual bank problems. One noteworthy solution involved the creation of flexible working arrangements, proving essential during the Covid-19 pandemic. Additionally, a user-centric online banking app tailored for Millennials was designed, enhancing customer engagement. The bank’s customer data collection process was refined, reducing errors, and an improved system for extending loans to the informal sector was established.
DHRLab Innovation Program